Published: Wed, August 30, 2017
Life&Culture | By Kristin Armstrong

Taylor Swift breaks Adele's Vevo video viewing record

Taylor Swift breaks Adele's Vevo video viewing record

Taylor Swift's over-the-top new video for "Look What You Made Me Do" set a new one-day record on YouTube after it debuted on Sunday night (Aug. 27).

"Look What You Made Me Do" broke Spotify's record for the most listened to songs after an initial release.

The highly stylised clip begins with Swift dressed as a zombie climbing out of a grave topped with a headstone reading "Here lies Taylor Swift's reputation". "Look What You Made Me Do" was played more than 8 million times on Friday.

Swift's single comes off her forthcoming album, Reputation, which will drop on November 10.

Taylor Swift has been the subject of a number of controversies over the past year, including allegations by Kim Kardashian that Swift wasn't truthful regarding her view of Kanye's song "Famous" and the use of Swift's image and lyrics.

"Look What You Made Me Do", Taylor Swift's newest single from her seemingly gritty and upcoming "Reputation" album, was released August 25 and features lyrics that many listeners believe are aimed at Kim Kardashian West and Kanye West. Drama has grown between camp Swift and camp West over the years, from on-stage interruptions to leaked phone calls. That made it the most-viewed lyric video on YouTube in a single day, Variety reported.

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Director Joseph Kahn celebrated the achievement on Twitter, telling Swift's fans "you are all amazing".

One Swift says to a crying version of herself: "There she goes, playing the victim - again".

"Iconic. Perfect. You destroyed the haters", wrote Natalia Kozanecka, while Alex Goldschmidt said "congratulations in advance" for winning all of next year's MTV Awards.

Meanwhile, Taylor is teaming up with bosses at UPS, choosing to use the US courier service as her "official delivery partner" for the release of her new album.

By contrast, Ed Sheeran's Shape of You (which previously held the one-day streaming record) saw its streaming tally increase in its second 24 hours on the platform.

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