Published: Sat, May 06, 2017
Sport | By Cecil Buchanan

Lonzo Ball's $495 shoes revealed

Lonzo Ball's $495 shoes revealed

On Thursday, the company unveiled Lonzo Ball's signature shoe, the ZO2, and it was retailed at $495 and if that wasn't insane enough, they added some $220 flip flops.

That said: $495! I'm struggling to balance that eye-popping figure and Dayana Sarkisova's smart piece on how the Balls could win. He has never been short for words, whether saying he could beat Michael Jordan one-on-one in his prime or that Nike should offer his three sons a $1 billion dollar shoe deal.

This is bold. In response to the catcalls about the hefty price tag, LaVar went on Twitter to declare that if the price is too steep, you must not be a Big Baller. Former NFL wide receiver Chad Johnson showed proof he bought a pair, while Shaquille O'Neal, who has a signature shoe that sells for less than $60 at Walmart, scolded the Balls for charging so much.

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"Everybody ain't going out to buy no Rolls Royce", LaVar told LeBatard on Friday. But that is actually how dumb these shoes and their promotion are.

The Balls were turned down by the major shoe companies - Nike, Adidas, Under Armour - after LaVar insisted on doing a licensing deal for his Big Baller Brand instead of a standard endorsement deal. But if this line of shoes takes off and the family is keeping most of the money, it might be LaVar who laughs last. He recently released his first shoe from Big Baller Brand, and let's just say, the price was a bit laughable.

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