Published: Thu, April 06, 2017
Life&Culture | By Kristin Armstrong

9 companies pull ads from The O'Reilly Factor

In a statement given to CNN Money, the auto company said that it runs ads on "most major cable news shows", but due to "the importance of women in every aspect of [its] business", it no longer feels like O'Reilly's show is "a good environment" for the Mercedes-Benz brand.

One company, Lexus, said in a statement Monday, "We take our duties as a responsible advertiser seriously, and seek to partner with organizations who share our company culture and philosophy of respect for all people".

So far 21 companies, including German luxury Mercedes Benz and Hyundai Motor, have suspended commercials from the show, according to CNN.

Nine months after Fox News chief executive Roger Ailes was forced to resign over sexual harassment allegations, one of the network's star presenters has become embroiled in a deepening scandal that has prompted numerous companies to pull advertising from his show. O'Reilly has denied all allegations against him.

Media reports said as many as 12 brands had chose to drop ads on the show as of Tuesday.

Hyundai Motor now does not have any ad running on the show.

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But as more than a dozen advertisers flee from "The O'Reilly Factor" over the sexual harassment allegations made against the anchor, the network is at risk of seeing that foundation collapse.

Allstate spokesman Justin Herndon said: "Inclusivity and support for women are important Allstate values".

Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more. Untuckit is among the biggest advertisers on the show. He added: "At this time, the ad buys of those clients have been re-expressed into other FNC programs". However, the scandal appeared to have little effect on ratings or advertising for the nation's most-watched cable news network. Many question the truth of the stories or see them as payback for Fox's success, he said.

Instead, Murdoch put Ailes' old deputies in charge "and they haven't missed a beat", said Jonathan Klein, former CNN president.

"Fox News is exquisitely adept at targeting and over-delivering to the portion of the audience that believes in Donald Trump, that loves Donald Trump, that doubts the doubters of Donald Trump", Klein said.

During his time at Fox, O'Reilly has swatted away controversies that would take out many others in the business.

Some of those past payments by Fox News to women are being investigated by federal prosecutors to see if they were structured to avoid disclosing them to investors in 21st Century Fox, as first disclosed by a lawyer to suspended Fox News host Andrea Tantaros, who is now suing Ailes and the network. The network hasn't addressed whether O'Reilly has faced discipline.

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