Published: Fri, March 03, 2017
Sci-tech | By Jose Becker

Spotify Takes on Tidal; Hi-Fi Music On Its Way for Less

The Verge, citing multiple sources, reports that Spotify will offer lossless, CD-quality audio via a service now known as Spotify Hi-Fi. As such, some Spotify users are being prompted with invitations to the new service which will apparently cost between $5 and $10 extra per month.

In addition to higher audio quality, a Spotify Hi-Fi subscription may offer other perks, such as discounts on limited-edition vinyls.

Another screenshot, this time on Imgur, shows the same pricing tier and benefits, save for the free vinyl record, which is replaced by exclusive presale concert tickets. However those who have tried to sign up have reported that they were told it either wasn't available in their area or just received an error message. It would be interesting to see if Spotify could do a better job of upselling the HD service, given it is starting with a much bigger userbase. It makes sense that Spotify might want to give users the option-as a bonus, the new tier will bring in more revenue.

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Apple Music said it hit 20 million in December, adding 3 million subscribers in three months at that time.

If the streaming service finds any success in bringing a sizable chunk of its 40 million subscribers over to the Hi-Fi tier, then the company may finally push itself into profitability.

But now that Apple has started to move away from the headphone jack and encouraging the use of Lightning and Bluetooth headphones, there's more of an opportunity that lossless audio can take off. While users have been excited by the new offering, it doesn't appear to be functional yet.

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