Published: Thu, March 30, 2017
Markets | By Lucia Cruz

Comcast to expand streaming service amid cord-cutting trend


The news comes courtesy reliable sources of Reuters, who have let on that the upcoming service from Comcast is dubbed Xfinity Instant TV. Xfinity Instant TV will be geared towards at high-speed Internet subscribers who can not afford or do not want to pay for bigger cable bundles, sources said. In addition, Comcast will sell bigger bundles for Xfinity Instant TV that include cable networks like ESPN priced at up to $40 per month, and is looking to offer optional genre-channels packs for news, sports or children's entertainment programming. The service will be accessible across multiple internet-connected devices and include a cloud-based DVR.

Citing unnamed sources, Reuters reports that the service is expected to debut in the third quarter of 2017. But Comcast execs have repeatedly said they have no plans to launch an over-the-top video service outside its current service areas.

Why the release of Xfinity Instant TV?

Xfinity's Instant TV is not unlike offerings we're now used to seeing from the likes of AT&T (DirecTV Now), Dish (Sling), and Sony (PlayStation Vue), according to Reuters. With this service, Comcast will reportedly be able to cater to homes using high-speed internet. These customers are either not interested in large cable packages or can not afford the Comcast TV streaming plans.

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