Published: Thu, December 22, 2016
Hi-Tech | By Merle Christensen

Super Mario Run downloaded 40 million times in 4 days: Nintendo

Super Mario Run has been out for less than a week, and it's been a wild ride for everyone involved.

Nintendo has announced that Super Mario Run has hit 40 million downloads in four days.

Apple SVP of Marketing Phil Schiller is quoted in the release, confirming that the game broke a record for App Store downloads during its initial few day of availability.

Super Mario Run was released last Thursday and has managed to see itself being downloaded 25 million times in just four days. Experts reiterated that the game is not yet available on Android devices, therefore sideloading is discouraged. Super Mario Run doesn't even use the microtransaction business model that has help games like Clash of Clans and Candy Crush Saga earn more than $1 billion in a year.

The first three levels of Super Mario Run are for free, but to unlock all levels, players would need to pay $10 (£8). So, 40 million downloads doesn't necessarily mean 40 million customers, especially with the price tag of $10 to unlock the full game. Consumer gripes about the premium price for the nostalgia-inducing game quickly lead to a drop in Nintendo stock.

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So new content is already in the game.

No word on when the app will come to Android but we're hoping it will soon.

Nintendo investors have so far expressed disappointment with Super Mario Run, causing share prices in the company to lose 11 percent since its release. There is now a Friendly Run mode in the game, which, as the name implies, lets you play quick races vs your friends (taken straight from your in-game friends list).

However, PocketGamer has data from App Annie which says that the game was in fact downloaded around 37m times, and in just three days. "Pokemon GO" had been a big hit even though it went so quickly. Super Mario Run received at least 50,000 reviews and majority have rated the game below three stars, hence the two and a half.

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